How Bong Guy Listed In Forbes?

October 15, 2024
Krishanu Ghosh

Kiran Dutta aka Bong Guy and Rahul Dey, two Bengali content creators, earned respective spots on India’s Top 100 Digital Stars 2024 list, compiled by Forbes India. Let’s dive into the details.

If you work hard enough, anything is achievable, and Bengali content creator Kiran Dutta, also known as Bong Guy, made history in this regard. The first Bengali content creator to appear on India’s Top 100 Digital Stars 2024 list, compiled by Forbes India.

GroupM, WPP’s media investment group, has announced the third edition of the Top 100 Digital Stars List for 2024, curated by GroupM’s influencer and content marketing solution, The Goat Agency, in partnership with Forbes India. The list highlights influential digital personalities across various industries in India, including comedy, fitness, food, technology, travel, social work, beauty, fashion, business, and finance. However, he is not the only one; Rahul Dey, another Bengali content creator, has also earned a spot on this list. Let’s dive into the details.

In 2015, Kiran Dutta began making comedic videos while pursuing her studies in civil engineering. Two years later, the Bong Guy took the internet by storm with his hilarious multimedia series “E Kemon Cinema.” After that, he released music videos “Opekkha” and “Lockdown Song,” as well as the film Kolkata Chalantika and the online series Time-Up. After that, several celebrity and brand partnerships followed, including ones with YouTube, Google, Netflix, Meta, Samsung, Thums-Up, JioCinema, Amazon India, Indian Super League, KFC, KurKure, and Coke Studio Bangla. Currently, he holds the 10th position on Forbes India’s 2024 list of India’s Top 100 Digital Stars.

Kiran Dutt thanked and inspired his followers on his social media page. Check out his latest post –

View this post on Instagram
A post shared by Kiran Dutta (@yourbongguy)

Another content creator, Rahul Dey, is ranked 16 on Forbes India’s list of the country’s Top 100 Digital Stars fo2024.

Rahul Dey started his career in 2017 with dancing videos, but in 2018 he decided to concentrate on comedy. He has more than 2 million followers across all social media platforms. This year, he collaborated with the IPL champion Kolkata Knight Riders and former West Indian sensation Chris Gayle. He was asked to commentate for the season’s first game by JioCinema.

Rahul Dey thanked and inspired his followers on his social media page. Check out his latest post –

View this post on Instagram
A post shared by Rahul Dey (@rahuldey)

How Forbes India Selected India’s Top 100 Digital Stars 2024 –

Forbes India along with Goat—GroupM’s brand-safe influencer and content marketing solution—recognizes the work of 100 creators, keeping quantitative and qualitative measures in mind across platforms like Instagram, YouTube, and Facebook.

What is the Goat Score?

The Goat Agency (Goat) is a brand of GroupM Nexus, a media performance organization. Goat is an award-winning influencer marketing agency that helps brands use influencers to drive digital transformation and competitive advantage. Goat’s services include: Creating niche content for niche audiences, Distributing influencer content across all media channels, Delivering awareness and consideration campaigns, and Driving commerce results for clients. Goat has worked with some of the world’s most exciting brands, delivering campaigns in over 70 countries and 28 languages.

How The Selection Happened?

The selection process involved a multi-step approach. Leading creators across nine genres were identified based on engagement rates and follower counts. From this, the top 100 influencers were determined through a detailed analysis of key metrics such as reach, engagement, impressions, and follower numbers. The Goat Agency’s proprietary scoring algorithm was used to rank creators by engagement rates, within their categories, types, and audience sizes.